Creating the Chinese Oreo Cookie

Via Kotte comes this article on redesigning the Oreo cookie for the Chinese consumer market.

The Oreo cookie was introduced by Nabisco in 1912, and appears today as it did when it was introduced; generations of Americans grew up with it. I grew up in the US with Oreo as the ultimate sandwich cookie, however consumers in  international markets have proven to be much less familiar with the traditional product appearance and taste.

This article describes changes that Kraft (Oreo’s current manufacturer) made to the cookie recipe (less sweet cream and bitter cookie) and appearance in the product to suit the Chinese market.